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Title
Text copied to clipboard!Digital Media Planner
Description
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We are looking for a highly skilled and motivated Digital Media Planner to join our dynamic marketing team. The ideal candidate will have a strong background in digital media planning and buying, with a keen understanding of the latest trends and technologies in the digital advertising space. As a Digital Media Planner, you will be responsible for developing, implementing, and optimizing digital media campaigns across various platforms to achieve our marketing objectives. You will work closely with the marketing, creative, and analytics teams to ensure that our digital media strategies are aligned with our overall business goals. Your role will involve conducting market research, analyzing data, and making data-driven decisions to maximize the effectiveness of our digital media efforts. You will also be responsible for managing budgets, negotiating with media vendors, and providing regular performance reports to stakeholders. The successful candidate will have excellent communication and organizational skills, a strong analytical mindset, and the ability to thrive in a fast-paced, collaborative environment. If you are passionate about digital media and have a proven track record of driving successful campaigns, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and implement digital media plans to achieve marketing objectives.
- Conduct market research to identify target audiences and media opportunities.
- Analyze data to make data-driven decisions and optimize campaign performance.
- Manage budgets and allocate resources effectively.
- Negotiate with media vendors to secure the best rates and placements.
- Collaborate with the marketing, creative, and analytics teams to align strategies.
- Monitor and report on campaign performance, providing insights and recommendations.
- Stay up-to-date with the latest trends and technologies in digital advertising.
- Ensure compliance with industry standards and regulations.
- Develop and maintain strong relationships with media partners.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Advertising, or a related field.
- 3+ years of experience in digital media planning and buying.
- Strong understanding of digital advertising platforms and technologies.
- Proven track record of driving successful digital media campaigns.
- Excellent analytical and problem-solving skills.
- Strong communication and organizational skills.
- Ability to work effectively in a fast-paced, collaborative environment.
- Proficiency in digital media planning tools and software.
- Experience with budget management and vendor negotiations.
- Knowledge of industry standards and regulations.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with digital media planning and buying?
- How do you stay up-to-date with the latest trends and technologies in digital advertising?
- Can you provide an example of a successful digital media campaign you have managed?
- How do you approach market research and audience targeting?
- What tools and software do you use for digital media planning?
- How do you manage budgets and allocate resources effectively?
- Can you describe a time when you had to negotiate with a media vendor?
- How do you measure and report on campaign performance?
- What strategies do you use to optimize digital media campaigns?
- How do you ensure compliance with industry standards and regulations?